Privacy Policy

Last updated: September 6, 2025

Introduction

Principal Devs ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

Data We Collect

When you visit our website, we may collect the following information using Google Analytics:

• Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, navigation patterns, and referral sources.
• Device Information: Your device type, operating system, browser type and version, screen resolution, and similar technical information.
• Analytics Data: Aggregated data about user behavior, traffic patterns, and website performance metrics.
• Contact Form Data: When you submit our contact form, we collect your name, email address, phone number (optional), project budget preference, and message content.

How We Use Your Data

We use the collected data for the following purposes:

• To understand how visitors use our website and improve user experience
• To analyze website performance and identify areas for optimization
• To respond to contact form inquiries and provide requested services
• To improve our website content and functionality
• To measure the effectiveness of our marketing efforts

Legal Basis for Processing

We process your data based on the following legal grounds:

• Consent: For analytics cookies, which you provide when accepting cookies on our website
• Legitimate Interest: For improving our website and services
• Contract Performance: For processing contact form submissions when you request our services

Data Sharing

We share limited data with the following third-party service providers:

• Google Analytics: We use Google Analytics for website analytics. Google processes this data in accordance with their Privacy Policy.
• Email Service Providers: Contact form submissions are processed through our email infrastructure for business communication purposes.

Cookies

Our website uses cookies to enhance your browsing experience:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Used by Google Analytics to collect usage statistics (requires your consent)
• Preference Cookies: Remember your cookie consent preferences

You can manage your cookie preferences through the consent banner that appears on your first visit, or by adjusting your browser settings.

Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way. All form submissions are transmitted securely, and we follow industry best practices for data protection.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

Data Retention

We retain your personal data only for as long as necessary:

• Analytics Data: Automatically deleted by Google Analytics after 26 months
• Contact Form Data: Retained for up to 2 years for business correspondence purposes
• Cookie Data: Varies by cookie type, typically 1-2 years

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